Email
Print
ShareTop 10 Builder Tips for Selling Newly Built Homes
Table of Contents
1. Focus on Pre-Qualified Buyers
2. Don’t Skip Agent Partnerships
3. Make Your Sales Center Shine
4. Use Smart Timing for Launches
5. Offer Simple Customizations
6. Set Straightforward Pricing
7. Add Virtual Tours
8. Use Agent-Friendly Platforms
9. Show What Makes You Different
10. Keep Your Team Sharp
Selling newly built homes isn’t just about bricks and paint. It’s about moving quickly, reaching the right people, and sealing deals without friction. Builders need buyers who are ready. And agents are your gateway to them. That’s where the advantage lies. Forget cold leads. Start with those already serious.
Let’s get into the top 10 ways you can sell faster, easier, and smarter.
1. Don’t Skip Agent Partnerships
Some builders try to go solo. That move often backfires. Agents work the field. They bring you clients. They handle the back-and-forth. They make your job easier. Builders Update connects you with the right agents, not the casual kind. You skip the tire-kickers and meet buyers who are ready.
2. Make Your Sales Center Shine
Your sales center is the first look buyers get. It has to feel right. Keep it clean. Make it welcoming. Have brochures and agent info ready. And staff who know what they’re doing. Buyers remember how you made them feel. Make it a good one.
3. Use Smart Timing for Launches
Launch when buyer traffic is highest. That’s usually spring and early fall. But check your local trends. Avoid holiday weekends or market slowdowns. Your timing can make or break your buyer flow.
4. Offer Simple Customizations
Buyers love to make a space their own. But too many choices can stall a sale. Offer smart, simple options. Think: flooring, cabinet finish, maybe countertops. Keep it clean and easy. Too many choices create delays.
5. Set Straightforward Pricing
No one wants to haggle endlessly. Price your homes fairly and clearly. Agents will appreciate the honesty. So will buyers. Transparent pricing builds trust. That speeds up sales.
6. Add Virtual Tours
Some buyers shop from afar. Others just want to browse on their own time. Virtual tours help both. A clean, well-shot tour can draw buyers in before they ever visit. That boosts interest. And helps agents do their job.
7. Use Agent-Friendly Platforms
Don’t waste time on consumer-heavy sites. They bring in unqualified leads. Use services like Builders Update. We focus only on agents and their buyers. You list once. Agents see it. Your homes move faster. Your sales team stays focused.
8. Show What Makes You Different
Got smart home tech? Extra-wide garages? Low-maintenance siding? Show it off. Tell agents why your product stands out. Give them talking points to share. They do the selling for you when they know your edge.
9. Keep Your Team Sharp
Sales reps need to know the homes and your goals. Train them often. Roleplay tough questions. Help them work better with agents. A sharp team makes fewer mistakes. That helps you sell faster.
Using the Right Keywords
Don’t forget that listings need smart wording. Sprinkle in key phrases like "new built homes for sale" in your copy. Keep it natural. Buyers use those words when they search. So do agents.
Work those terms into descriptions, email updates, and flyers. It helps your homes get found. And when they get found, they get sold.
Top 5 FAQs for Builders
1. Can I track which agents are bringing traffic?
Yes. Builders Update lets you see who’s viewing your listings and contacting your team. That helps with follow-ups.
2. Should I offer commissions or bonuses to agents?
Absolutely. It adds motivation. Keep it clear and easy to claim. It also helps you stay top of mind.
3. How do I compete against larger builders?
Be quicker. Offer better service. Focus on agents. Offer standout features. Speed wins.
4. Can I list homes still under construction?
Yes. Use renderings, floor plans, and timelines. Just be honest about progress. Agents will know how to pitch it.
Final Takeaway
At Builders Update, we don’t guess what works. We know. We help builders sell newly built homes faster and smarter. No wasted leads. No fluff.
We’re the bridge between your sales team and serious buyers. You build. We connect. Let’s get your newly built homes for sale in front of agents who close deals.
Builders Update – Optimized for Your Success.
